South based developer Sumadhara Group ropes in M S Dhoni as brand ambassador

By Realty Quarter Bureau

Real estate developer Sumadhura Group has roped in the former captain of the Indian cricket team that won the World Cup and current captain of the Chennai Super Kings, MS Dhoni, as its first brand ambassador to represent the brand in all their national campaigns, in a multi-year engagement. The Sumadhura Group has completed 30 projects across Bengaluru and Hyderabad, over the last 20 years. The Group’s current portfolio includes residential projects of five million sq ft under construction and 8.2 million sq ft under planning. The company is also a member of CREDAI, Bengaluru and Hyderabad.

“We are honoured to have Dhoni, an eminent cricketer of international stature, join the Sumadhura Group. Dhoni’s intelligence, humbleness, ‘full of life’ attitude, passion and reliability, along with his focused leadership qualities and trustworthy reputation, are the perfect attributes that match Sumadhura’s brand image”” Madhusudhan G, chairman and managing director of the Sumadhura Group said.

Speaking about the brand association, Dhoni said, “As a brand ambassador, I seek brands that I relate to and can be impactful for and this partnership makes me fulfil that very purpose. I am proud to be associated with Sumadhura Group, who are known for their uncompromising values and trust earned over 20 years of excellence in business.” Srinivas Moramchetty, vice-president, sales and marketing, Sumadhura Group, added: “With him (Dhoni) being the best example of a responsible and loving family man and us uniting families through our projects, we couldn’t think of anyone apart from MS Dhoni. I am sure we will go a long way, with his leadership, dedication and perseverance, to contribute towards the brand’s success.”

The Sumadhura Group garnered three prestigious awards in FY2017-18 which include Promising Builder of south India in 2017 by QuikrHomes, Global Real Estate Brand Awards 2017 and Best Project of the Year in Affordable Segment by CNBC Awaaz 2017 for Sumadhura Madhuram. The company has also been awarded the ‘Great Places to Work’ in April 2018.